Promotional email campaigns, product-focused content and hair-related educational themes designed to support product discovery and customer engagement.
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Hover to Scroll · Click to ExpandHover over an email to scroll through it, or open it at full size.
Hover to Scroll · Click to ExpandA summer promotion built around tiered discount codes — the more you spend, the more you save — followed by staff picks and buy now, pay later messaging.
Hover to Scroll · Click to ExpandA sale-eve teaser for the Fab Friday Sale, building urgency around a 10 PM launch, up to 60% off and a curated grid of crowd favourites.
Hair So Fab is a luxury wigs and hair extensions brand. I worked on promotional email campaigns, product-focused content and hair-related educational themes to support product discovery and customer engagement.
I executed email marketing campaigns and supported marketing automation for e-commerce brands across beauty, fashion and wellness. Using Klaviyo, I worked on campaign creation, email design, copywriting, scheduling, audience segmentation and automated customer journeys.
